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Having gained international recognition for various awareness projects, Santa Farma added another achievement to its proven track record. ‘Leave a Yellow Note to Life’, a project undertaken with unconditional support from Santa Farma, was awarded Golden Prize at medical website category of Ava Digital Awards, an advertising and marketing competition.

Santa Farma, Turkey’s 77-year-old domestic pharmaceutical company dedicated to offer ‘healthy services to health’ through several awareness projects, added another international achievement to its proven track record.

Launched in 2018 in collaboration with Viral Hepatitis Control Association for raising awareness about Hepatitis B, ‘Leave a Yellow Note to Life’ project was awarded Golden Prize at medical website category of Ava Digital Awards, an advertising and marketing competition.

‘Leave a Yellow Note to Life’ was also awarded by Golden Spider, Felis and MarCom Awards.

Organized for 27 years

AVA Awards is organized by Association of Marketing and Communication Professionals (AMCP), one of the most reputable marketing and communication platforms in the world, since 1994. Under the US-based AVA Awards, a panel of judges assigned by AMCP rewards the most prestigious works in digital marketing by evaluating the projects designed by more than 200,000 participants throughout the world every year.

The project reached 4 million people

Designed to increase public awareness about Hepatitis B and encourage more people to take tests and take precautions, ‘Leave a Yellow Note to Life’ project reached almost four million people in the first four months. Under the project, Santa Farma collaborated with ‘Yellow Microphone’, Turkey’s most popular street interview channel. The interviews were made by the famous actor Hayrettin. In the viral videos, people were asked “What does ‘B’ mean for 1.8 million people in Turkey?” and informed about Hepatitis B.